- Category: Volume 85 (Fall 2013 - Spring 2014)
- Published: 06 November 2013
Have you ever heard of the saying, “A picture is worth a thousand words?” Well, how many words is a six-second video clip worth? The Vine video epidemic is growing increasingly popular each day, capturing the attention of people from all around the world.
According to digiday.com, there are currently about 13 million vine users across the globe. Five tweets per second also featured a Vine link within them. It is obvious that the use of video in digital media has added to the way information and entertainment is distributed. The most amazing thing, however, is that such impact can be created within a six-second time period. But, why are people so drawn to these short video clips?
Some of the most popular Vines include people getting hurt, doing something funny, or showing off a talent. However, although most videos are made for fun, some have skyrocketed individuals to stardom.
A few notable Vine sensations are younger than college students, yet have had incredible success.
Terio, the young boy who was made famous by his cousins’ Vine post of him dancing in the street, has gained instant fame. Because of this video, “Oooh Kill ‘Em” has become a common catchphrase used by many people.
Three-year-old Ava Ryan has become a Vine hit thanks to her mom’s account. Ava gives advice on being the life of the party, eating tomatoes, and reading. Through Vine, this young girl has been able to share her precocious advice with her 127,000 followers.
Sophomore communication major Matty Cox has become a Vine sensation as well, with over 145,000 followers and 5,000 likes. His social media stardom has landed him trips to a Jets games with Disney star Zendaya Coleman and a strong following in the Vine community.
“I feel great about what’s happening with Vine. It is really starting to discover creative minds and talented artists. All in all it’s creating big opportunities for people,” Cox said.
However, some people see Vine as something to do for fun.
Senior chemistry major Stephanie Dos Santos said, “Some vines are entertaining and absolutely hysterical. I like to watch them before I go to sleep.”
Still, Cox sees Vine as more than just a form of entertainment.
“I think Vine has a strong meaning and purpose because people have started to make a living for themselves just by creating Vine videos. I know that I have been able to make money and have large opportunities from vining and people have been able to get even better opportunities than I have. Vine has been able to change many lives within just six seconds,” he said.
According to the7thchamber.com, two-thirds of the world’s data will be in video form by the year 2017. That means we all will have to get used to watching and creating video clips.
It is obvious that Vine, along with the other social media video platforms of the future, will be around for many years to come.
If you are creative and social media-savvy, you could become the next big thing with the help of a six-second video.
IMAGE TAKEN from bschool.pepperdine.edu