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Opinion

Kim Kardashian: Kash Kow

“I now pronounce you Rich and Richer. You may kiss the bride.”

Perhaps those were not the exact words spoken in Montecito, California during Mr. and Mrs. Humphries’ wedding August 20, but considering the over-the-top, multi-million dollar ceremony the newlyweds put together the thought was not too far from anyone’s mind.

It seemed as if the world was patiently waiting to watch their favorite “it” girl strut her stuff down the aisle. Kim Kardashian found Kris Humphries, her real-life Prince Charming; everyone could sleep easier with that kind of peace of mind.

When the details broke of the wedding, it boggled minds across America. Though the reality starlet is known for her glamorous lifestyle, jaws dropped when dollar value was placed on almost everything involved in the wedding and reception.

From the reported 15 million dollars of borrowed Lorraine Schwartz diamonds worn by Kim throughout her day, three Vera Wang custom wedding gowns in addition to the Vera gowns for her bridal party and “momager” all at an undisclosed amount, custom fitted Ermenegildo Zegna tuxedos ranging anywhere from $3,000- $4,000 each, not to mention $50,000 spent on flowers alone, this blushing bride was clearly only allowing the best of the best to surround her on her big day.

Not only did her five-star wedding welcome her into the newest chapter of her life, E!’s own cameras were rolling to catch every tear jerking, fairytale moment.

Which raises another dimension into this one of a kind wedding: were they getting paid for it?

Regardless of the millions spent out of the couple’s pocket, millions were poured back in just for allowing access to the wedding. People magazine gave the couple a reported 1.5 million, just for exclusive rights to their wedding day photos.

The buzz surrounding the wedding is diverse, however, there is one commonality within all the magazines, newspapers, talk shows, and people worldwide: they are all talking about it.

Generally speaking, half of the public will argue it’s their money, let them spend it how they choose to, while the other half will argue how despicable it is to see so much money being spent on a ceremony about love; which in reality is of course priceless.

Whatever your opinion may be, you are contributing to the Kardashian Klan brand.

Word of mouth is still the strongest form of advertisement, and the Kardashian’s have capitalized on that. By always being so over the top, outrageous, and slightly unpredictable, everyone cannot get enough, and continues to watch their lives play out through numerous forms of media.

Rightfully so, they are smart and have made millions in TV deals, appearances, endorsements and many more areas, just from being them. Kardashian-Humphries wedding received the outcome that was desired, attention.

“Kim’s Fairytale Wedding: A Kardashian Event”, will air as a two-part special, exclusively on E! October 9 and 10 assuming the delay is to let the hype of the wedding die down, just to let it explode once all eyes are accessible.

Have an opinion? Tweet us your take on the elaborate wedding at @muoutlook #KimKashKow!