Local coffee shops can’t compete with the big chains on visibility, marketing and brand-name recognition. But what really counts, they say, is what’s in the cup, and that’s where they think they can hold their own.
Author: ANDREW WYRICH
MCT CAMPUS
MCT CAMPUS
Local coffee shops can’t compete with the big chains on visibility, marketing and brand-name recognition. But what really counts, they say, is what’s in the cup, and that’s where they think they can hold their own.