Minor League Baseball’s Marketing Coordinator, Miranda Mauro, joined the Sports Industry Club for a lecture via Zoom, on Thursday, Nov. 19.
Mauro worked for multiple organizations, including the Tampa Bay Lightning, the National Hockey League (NHL), and USA Baseball. Today, she is the Marketing Coordinator for Minor League Baseball. Mauro gave a talk about the experiences and the daily duties of her previous jobs and the details of the operations in her job today.
Mauro is a Florida State University alum, who graduated with a B.S. in Sports Management. She also obtained a M.S. from University of South Florida in the same respects. In the talk, she detailed the road she took, and how she made a path to the position she’s at now at Minor League Baseball. Mauro talked about her journey as a Sports Information Intern at her alma mater, to Digital Media Coordinator at USA baseball. She was able to raise the number of followers on the Twitter and Instagram accounts for USA Baseball. She gave accounts of what she did and how it molded her.
When reflecting, she gave a brief description about her time as a service attendant for the Tampa Bay Lightning. She said her skills in guest services transitioned to the next position as a correspondent for the NHL. Understanding what appealed to fans and engaging with them, she produced specified content on social media that was beneficial in terms of understanding the market she was trying to appeal to.
As the Marketing Coordinator for Minor League Baseball, she sees her role as more comprehensive when compared to her other jobs. “Minor League Baseball has 160 teams through Single to Triple A ranks and together it touches 81 percent of the US,” she said. From having to focus on a single market to now managing 160 of them, she welcomes the challenge of having more on her plate.
Operations are not solely business, as Mauro talked about the perks and fun aspects of her job. Her job is social and connecting to others is a great part of what she does. An example of her socializing is the baseball winter meetings in San Diego where she can talk among her peers in a fun setting and create connections with people in Major League Baseball. “It will have a bigger role in the future in Minor League Baseball operations,” she said.
Mauro finished with a familiar tidbit of advice, that one should be focused and self-motivated when in a work environment and that the drive of that could propel one’s career in her industry. “My best piece of advice is not to get discouraged,” she said. “It’s easy to get discouraged.”
“Be part of a sports club, continue to network and make connections. Don’t be nervous to reach out for help; you never know what could come from it.”
IMAGE TAKEN from Pexels.com
