Last updateWed, 03 Mar 2021 2pm


Increased Facebook Advertisements

As with most college students, Facebook has become a staple of socialization for me. Since it was created, the site has gained hun­dreds of millions of users. How­ever, over the past few months it seems that Facebook has been trying to increase revenue with more adver­tisements on the main news feed page. Originally, they used to just appear on the side bar of the site, but now the format has completely changed. Ad­vertising is the main way for online sites and companies to gain most of their income if they are not a business with a tangible product.

Normally, it never bothered me when I saw ads on the side for different stores, brands, and movies. Even if sometimes it felt a bit creepy that it was tailoring what advertisements were shown based on my likes and interac­tions with others.

Since the change, there are ads interwoven into my news feed in between the pictures and statuses of my Facebook friends. The ads themselves look like regular sta­tuses with like and comment sec­tions for people to use and share the advertisement. They do say that word of mouth is the best form of advertising; companies are just taking a more modern ap­proach on the idea. I do not nec­essarily disagree with the idea of Facebook increasing the amount of ads they present on their news feed. To me it is just an unim­portant annoyance I can live with or without. It is not like they are those annoying pop-up ads that you used to have to block on cer­tain sites.

What is truly aggravating is the site constantly advertising for revenue through their differ­ent features. For example, when­ever I write on a friend’s wall for their birthday, a little notification pops up asking if I would like to send them a Starbucks or Target e-gift card. As you can probably guess, I do not send these at all. Facebook knows enough of my information that it does not need to know my credit card number as well. Also, if I am going to give them a present, it is not going to be in a passive aggressive manner through some social media site.

Facebook is not the only guilty one in this. I have been on so many sites where ads are pop­ping up ev­e r ywhe r e , or ads are playing at the bottom of pages. It is extremely d i s t r a c t ­ing and can turn away users from that specific sight. I know that in the past I have ceased vis­iting certain sites due to the fact that their material was not often updated and riddled with so many ads that they consumed the page.

Audio and video advertise­ments on sites like Spotify or Pandora can be so utterly incon­venient unless you are willing to shell out eight to ten dollars every month, which I can guar­antee most college students will not pay.

Social media has become one of the fastest growing aspects of communication and with most of the sites being free, there has to be a way for them to create some sort of income for their em­ployees. It is understandable that companies are taking advantage of the best way to reach the mass­es in order to continue having a regular clientele base.

At my internship this sum­mer, I worked on social media marketing for a company. The company was posting statuses and pictures eight times a day in order to keep their audiences’ attention, in order to stand out from others due to the constant multitasking and media influ­ence we intake every day. But it feels that sites like Twitter, Face­book, Tumblr, and others are so focused on creating that revenue, that it seems like that only thing we take in anymore are commer­cials and advertisements.

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The Outlook
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The Outlook
Monmouth University
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Phone: (732) 571-3481 | Fax: (732) 263-5151