Volume 90 (Fall 2017 – Spring 2018)

Building Brand 1
Features

Building a Brand 101

We have arrived at a point in time where everyone’s building something for themselves– which is rad, don’t get me wrong. But, let me ask you, what is going to make what you’re building any different? Everyone’s passionate, everyone’s creative, everyone’s got soul, so that kind of leaves everyone at a plateau, right? Wrong. That won’t be me; that won’t be us.