Sasha Keable, a singer-songwriter hailing from South London, has been making waves in the music scene since 2013. That year marked her first significant recognition as she featured in several singles, including DJ Zinc’s “Only for Tonight” and Disclosure’s “Voices.” Her unique style, combined with her Colombian heritage, adds a rich authenticity to her artistry, allowing her to express her identity. With a dynamic voice, emotionally raw lyrics, and a musical range that spans trip-hop, classic R&B, and soul, she has captivated listeners around the globe.
Keable began to gain momentum with the release of “That’s the Shit,” one of her breakout tracks in 2018. Her reputation furthered in 2021 when she collaborated with renowned London R&B artist Jorja Smith on “Killing Me.”
Throughout her life, Keable has drawn inspiration from various experiences that have shaped her both as an artist and an individual. In a 2021 interview with “Coeval Magazine,” she reflected on how growing up without a television fueled her passion for music. “I was drawn into music when my parents split up, we didn’t have much money, so we didn’t have a TV. He [Dad] would print off tabs of songs and to entertain ourselves when he got back from work, he would play guitar, and I would sing along.”
The connection provided comfort during her parents’ divorce and solidified her deep bond with music. As she discovered her singing ability, her musical journey took off. She recounted that at 10 or 11, she fell in love with writing music long before her passion for singing fully blossomed. This pivotal moment encouraged her to explore her potential rather than simply absorb the artistic expressions of others.
Around the same time, she uncovered her musical preferences. Keable grew up listening to R&B, rock, and Colombian music while delving into works by 1970s Motown legends. The passion and heartbreak found in these classics resonated deeply with her and played a significant role in shaping her as a musician. Her work frequently revolves around themes of love and heartbreak.
These elements prominently feature in her hit song “Hold Up,” the first track she released in three years, which garnered attention when released in April 2024. The song’s impact was amplified by a live performance on BBC Radio and a music video that amassed over 723,000 views.
With raw emotion, she confronts heartache from infidelity, expressing feelings of betrayal: “What’s the point in feeling? Yeah/ Been kicked, I been bruised/ And it’s me I turn to/So if you think I need you get that out your head.” In an interview with “New Wave Magazine,” she shared that the song emerged from a desire to reclaim her power: “The new music came from a place of feeling powerless in everything else in life, the only place I felt safe and like I had control over the outcome was in the studio.”
Keable continued to build on her momentum with consecutive releases and collaborations. In June 2024, she released “Auction,” featuring the R&B singer Destin Conrad, known for his sultry sound. In September, she unveiled another collaborative track with American singer and rapper 6LACK titled “Take Your Time.” The momentum from these singles paved the way for her own single “Why,” which delves deeper into love: “Who gave you permission to be this perfect?/ I think you should go ahead and thank your mama for me/ Lord knows what I did to deserve this.” This track captured considerable attention, leading her to perform it on the popular YouTube show “A COLORS SHOW,” where artists perform in a one-color room with only a microphone.
With her rising popularity, the video has garnered over 793,000 views. Her most recent release in December 2024, “NIGHT OFF,” a collaboration with fellow R&B artist Isaiah Falls, has become her most streamed song on Spotify, amassing over 6.6 million streams. Keable’s dedication and hard work are yielding impressive accolades.
In January 2025, she was featured on Spotify’s “Artists to Watch 2025” list, as well as Amazon Music UK’s “Artists to Watch 2025.” Her extraordinary achievements in 2024 have set a strong foundation for her continued success in 2025. In February, she received a nomination for Best R&B/Soul Act at the annual Music of Black Origin (MOBO) Awards.
Sasha Keable’s journey, driven by a lifelong passion for music, has shaped her into the remarkable artist she is today. As she continues to evolve and grow, fans eagerly anticipate what she will create next.
